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Access Practical Tourism Resources from the CBI Jordan ProgrammeFind relevant training materials and toolkits with the help of an AI Assistant
Built on CBI Expert Knowledge
These resources were developed by CBI’s programme experts to support Jordan’s tourism professionals who participated in our sustainable tourism development programme. The assistant helps you easily access these training materials and apply them to your work.
Made for Jordan’s Tourism Context
Each resource is tailored to the realities and opportunities in Jordan’s tourism sector. Whether you’re refreshing what you learned in training or discovering these tools for the first time, the assistant keeps everything relevant to Jordan’s tourism landscape.
Guided by an AI Assistant
Tell the assistant which subjects or tools you’d like to revisit, or which topics you’re interested in learning more about, and it will lead you to the most relevant content.
How do I access the resources?
You can open the chat bubble at the bottom right of the screen and speak to the assistant directly. Share your role and what you are trying to achieve and the assistant will guide you to the most relevant resources.
Is the AI Assistant available in Arabic?
Yes. If you begin your conversation in Arabic, the assistant will switch to Arabic automatically. You can use the tool comfortably in either language.
Who developed the resources, and why?
The resources were developed through the CBI Jordan programme as part of its work with the tourism sector from 2021 to 2025. The programme supports small and medium sized tourism businesses in Jordan to improve the quality of their products, strengthen their digital presence and become better prepared for international markets.
A network of specialists contributed to the materials, covering areas such as responsible tourism development, product design, export marketing, digital marketing and digital skills. The goal was to provide practical, accessible tools that help tourism organisations grow, operate more confidently and create long lasting value for visitors, communities and destinations across Jordan.
What if I can't find a resource related to my needs?
The AI Assistant is trained only on the materials that were created and used during the CBI Jordan programme. If no resource was developed for your specific question, the assistant may not return a match. If that happens, we recommend visiting the CBI market information website, where you will find additional resources and market studies that may support your needs.
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